MAR TECH INSIGHTS

  ARS names Horizon Next Media to boost media innovation , selecting the performance-oriented agency as its media agency of record (AOR) to lead a more strategic, video-led and analytics-driven media strategy across local markets and help accelerate customer growth for its portfolio of service brands. American Residential Services (ARS), one of the largest providers of air conditioning, heating and plumbing services in the United States, announced on February 24, 2026 that Horizon Next will manage local media planning, activation and measurement across more than 55 key markets for its network of 25 brands. Strategic Media Leadership for Local Growth Under the agreement, Horizon Next will craft and execute a disciplined, video-focused media plan tailored to the local dynamics of ARS’s markets, using data-centric insights to improve how and where media investments are deployed. The agency’s responsibilities include strategy development, media activation across video, audio and o...

  Solum and EWQ have expanded their partnership at EuroShop 2026 to accelerate integrated digital communication solutions for retail stores , combining EWQ’s ScanToPair software with Solum’s hardware for electronic shelf labels (ESL), large-format e-paper screens and digital signage to create a unified in-store platform that keeps pricing, content and customer interaction synchronized across multiple touchpoints. The expanded collaboration links EWQ’s ScanToPair solution with Solum’s Newton ESL and digital signage hardware, enabling seamless product and pricing data pairing via simple barcode scanning and automated updates across digital displays. This unified system helps retailers improve pricing accuracy, streamline operations and deliver a consistent shopping experience. Under the agreement, Solum provides core hardware infrastructure including ESLs and display screens while EWQ delivers the software layer through its ScanToPair and EWQ ZONE platforms, built with a modular, ...

  PMG has announced the expansion of its global footprint with new office openings in Mexico City and Toronto , reinforcing its commitment to serving multinational brands with data-driven marketing, measurement and technology solutions. The expansion reflects growing demand for PMG’s global marketing services and strengthens the company’s ability to deliver localized support and strategic capabilities across key North American markets. The new locations will enhance PMG’s presence in Latin America and Canada, enabling deeper collaboration with regional teams and clients while offering comprehensive services that include digital strategy, analytics, audience measurement and media planning. PMG’s leadership says the expansion is part of a broader strategy to provide culturally relevant expertise and on-the-ground support for global brands navigating diverse markets. PMG’s Mexico City office will focus on strengthening ties with advertisers and partners throughout Mexico and Latin A...

  Intuit Mailchimp has launched a suite of ecommerce marketing tools designed to help online merchants unify data, automate omnichannel campaigns and generate measurable revenue growth through data-driven ecommerce marketing that brings email, SMS and automation performance together in one platform. The new capabilities introduced by Mailchimp enable businesses to pull consented ecommerce and sentiment data from integrations such as Shopify, Yotpo and Judge.me, helping marketers build targeted segments like high-value buyers or at-risk customers and power sophisticated automations without stitching together multiple systems. Expanded SMS support across Europe, SMS pop-up opt-ins and enhanced transactional messaging broaden merchant outreach while letting brands track campaign impact on orders and revenue across channels. A revamped omnichannel marketing dashboard provides a unified view of email, SMS and automation performance alongside ecommerce events so teams can optimize stra...