MAR TECH INSIGHTS

  In a major move for enterprise marketing, Gradial joins Stagwell in a strategic partnership designed to reshape how brands execute marketing at scale. By merging Gradial’s AI-driven execution engine with Stagwell’s global creative, design, and agency capabilities, the collaboration promises to eliminate execution bottlenecks and unlock smarter, faster, and more personalized marketing workflows. A New Era of Agentic Marketing: What the Partnership Brings The marketing world is increasingly complex: multiple channels, shifting consumer behaviors, and growing demand for personalization and compliance. According to the firms, the real bottleneck isn’t creativity, it's the execution layer: authoring pages and emails, managing approvals, ensuring brand compliance, and deploying campaigns across fragmented systems. Recognizing this, Gradial and Stagwell are combining forces so human-led creative vision can stay central, while AI agents handle the heavy lifting. The joint platform will:...

  In a move aimed at driving digital growth through partnerships , the Affiliate Conclave event is set to become a pivotal gathering for affiliate marketers, founders, and growth leaders. This event, backed by VAP Group, is designed to foster high-impact collaboration in a relaxed and creative environment making it easier for affiliates and businesses to connect, innovate, and scale together. A Platform for Collaboration and Growth The Affiliate Conclave is more than just a networking event. it’s a space where performance marketers, affiliate professionals, and industry innovators meet to exchange ideas, build relationships, and form partnerships that can accelerate growth. Organized as a side event of the Global Blockchain Show, the conclave offers a unique setting that blends informal conversation with high-level insight. Its relaxed format includes panel discussions on the future of partnerships and performance, open-mic sessions for attendees to share their experiences, and d...

  Emplifi 2026 Buyer’s Choice Award recognition was announced today, as the company has been awarded the 2026 Buyer’s Choice Award by TrustRadius. This accolade reflects overwhelmingly positive feedback from verified users, highlighting Emplifi’s exceptional value, strong customer relationships, and industry-leading capabilities. What the Award Means for Emplifi This Buyer’s Choice Award is particularly meaningful because it’s based entirely on unbiased customer reviews . TrustRadius honors products that receive at least 10 high-quality reviews within a specific time frame and in Emplifi’s case, reviewers rated the platform highly across three major dimensions: capabilities, value for price, and customer relationship. According to Allyson Havener , CMO at TrustRadius: “Emplifi stands out for helping brands create truly connected customer experiences across every channel. Their 2026 TrustRadius Buyer’s Choice Award shows how much customers value the platform’s ability to unify data...

  KERV.ai Series B funding has been secured as the company announced a successful close of its Series B round , led by Coral Tree Partners, to accelerate the adoption of its AI-powered contextual commerce platform for video. Why This Raise Marks a Turning Point KERV.ai, based in Austin, is known for its advanced object-level video metadata technology. It analyzes every frame in a video, identifies objects, and enriches content with contextual intelligence. This enables video ads that are not just passive but interactive and shoppable allowing viewers to click, explore, and buy products seen on screen. With the new funding, KERV.ai plans to invest heavily in R&D, talent, and infrastructure to scale these AI-driven commerce capabilities globally. The company also aims to deepen strategic partnerships and expand into new markets where its shoppable and performance-focused video format can drive measurable outcomes. What KERV.ai Brings to the Table Object-Level Intelligence: KE...

  NIQ FMCG e-commerce measurement has been significantly enhanced, with NielsenIQ (NIQ) rolling out a harmonized, RMS-aligned solution across Indonesia, Singapore, and Thailand to give brands and retailers a more accurate and integrated view of fast-moving consumer goods (FMCG) online performance. A Single, Harmonized View Across Channels NielsenIQ’s upgraded solution combines its Retail Measurement Service (RMS), which tracks offline sales and market share, with validated alternative data from online retailers, even when they don’t directly cooperate. Through machine learning and expert validation, NIQ’s data science team models this data to deliver robust insights. Monthly-updated analytics are available via NIQ Discover , a unified platform that brings together offline and e-commerce data, letting users explore performance, trends, and growth opportunities in one place. Why It Matters for FMCG Businesses As e-commerce continues to grow in Southeast Asia, NIQ’s harmonized meas...