MAR TECH INSIGHTS

  Amplitude AI Visibility was unveiled today by Amplitude, giving marketing teams a powerful new tool to monitor and boost their brand’s visibility in AI-driven search and answer engines . With the rapid shift toward interactions via AI assistants such as ChatGPT and Claude rather than traditional search engines, Amplitude’s new solution allows brands to track whether they appear in those AI-delivered responses and then take action to improve their positioning. Key Capabilities & Highlights Visibility score across top AI platforms : Users can track how often their brand is mentioned or shown in responses from ChatGPT, Claude and Google AI Overview. Competitive benchmarking : See how your brand’s presence stacks up versus rivals, including which prompts or queries drive mentions. Source-analysis of AI citations : Identify which external sources (e.g., Wikipedia, Reddit, YouTube) feed the brand-mentions that large language models surface. Actionable roadmap (coming soon) : The pl...

  EDITED and AlixPartners have teamed up to provide retail intelligence for market shifts , supplying retailers with combined real-time data and consumer sentiment insights designed to navigate volatile market conditions confidently. This collaboration pairs EDITED’s large-scale retail platform covering product pricing, assortment, and merchandising with AlixPartners’ Consumer Sentiment Index (CSI). Together they deliver a holistic view of changing consumer behaviour, pricing trends and product strategy for apparel and higher-velocity retail segments. Key Components of the Partnership Real-time market-data integration: EDITED contributes daily competitive data across thousands of SKU’s and global retailers, giving visibility into pricing moves and assortments. Sentiment analytics: AlixPartners’ data from over 9,000 U.S. consumers is merged with market signals to highlight where retailers may be losing ground or where tactical opportunities lie. Joint industry report: The firms publ...

  PRVIEW has launched an AI-powered platform for events and awards automation designed to help marketing and public relations professionals streamline submissions, reduce admin overhead and stay ahead of changing deadlines. Built by PR veterans, PRVIEW replaces spreadsheets and manual tracking with an intelligent database that monitors thousands of awards and speaking opportunities across more than 80 industries, updates deadlines automatically and offers smart analytics for win-rate optimisation. Key Features at a Glance Awards & Speaking Database : Access to a curated list of opportunities across technology, consumer products, finance, retail, entertainment, healthcare, wellness, sustainability and more with automatic refresh of deadlines. Deadline Radar Alerts : Real-time notifications keep teams informed of changes in submission dates or new opportunities helping avoid last-minute scrambling. Client Workspaces & Task Management : Centralised dashboards enable agencies ...

  Absolute Digital Media has unveiled its new intelligent SEO audit tool , developed in-house to enhance how the agency analyses and optimises websites at scale. The platform uses advanced data-capture, automation, and smart insights to deliver faster, more comprehensive audit reports and actionable website-performance recommendations. As competition intensifies across search results and algorithm updates increase in frequency, the tool gives Absolute Digital Media a sharper edge in delivering time-sensitive, data-driven SEO audits for clients in highly competitive industries such as finance, e-commerce and gaming. What the Intelligent SEO Audit Tool Offers 1. Automated, High-Speed Site Scans The new audit tool is engineered to scan websites comprehensively covering technical SEO, on-page factors, backlinks, content performance and schema-markup issues at a far greater speed than traditional manual processes, enabling quicker delivery to clients. 2. Deeper Insight & Root-Cause...

  MessageGears today announced new segmentation capabilities designed to give enterprise marketers greater autonomy and precision when targeting audiences from complex datasets. Built for brands with large, dynamic datasets, the enhancements include dynamic data variables and nested data filters, two features that remove many engineering dependencies and enable marketing teams to build sophisticated segments without needing detailed schema knowledge. What’s New Dynamic data variables Instead of static lists that quickly become outdated, dynamic data variables allow marketers to use real-time, continuously refreshed data fields such as inventory levels, subscription tiers or campaign codes directly in segmentation logic. This means segments are always current and relevant. Nested data filters Marketers can now apply complex filtering logic to structured data elements such as purchase history, multi-layer behavioural criteria or nested attributes without needing to flatten data ...