MAR TECH INSIGHTS

  Klaviyo has rolled out its new Marketing Agent and broadly released Customer Agent , positioning itself as the first AI-first B2C CRM by unifying marketing, service, analytics, and data into one platform. Built on the Klaviyo Data Platform (KDP), these agents empower consumer brands to automate campaigns, personalize messaging, and enhance customer engagement. What the New AI Agents Offer Marketing Agent: Strategy to Execution in Minutes With the Marketing Agent, brands can input a URL and receive an entire campaign blueprint complete with flows, forms, content, and personalization logic ready for deployment. Key capabilities include: Fast strategy generation One-click campaign launch (content, design, deployment) On-brand content output , aligned with brand voice and quality standards Ongoing creative ideas , with fresh campaign suggestions delivered weekly Customer Agent: 24/7 Support with AI Context The Customer Agent serves as an always-on support interface, handling pre- ...

  Jasper has introduced its MCP Server , an open-standard solution designed to embed brand governance and marketing context into every AI workflow helping organizations scale AI marketing content generation while maintaining control, consistency, and compliance. Why MCP Server Is a Game Changer for Enterprises Generative AI offers great promise, but many enterprises struggle to scale beyond pilot projects due to fragmented tools, brand inconsistencies, and governance gaps. Jasper’s MCP Server tackles these challenges by connecting AI models and content workflows with brand guardrails, institutional knowledge, and compliance layers in a unified system. By embedding Jasper IQ’s brand logic, tone, best practices, and compliance rules into every input-output cycle across tools like ChatGPT, Claude, Microsoft Copilot, and more MCP ensures that outputs remain aligned with enterprise standards regardless of who or what is generating the content. Core Capabilities of Jasper’s MCP Server U...

  Omnisend has rolled out new AI assistants , refined SMS capabilities , and upgraded reporting features to help eCommerce marketers deliver more personalized, efficient, and data-driven engagement across email and mobile channels. The announ­cement reflects the company’s push to embed intelligence and automation deeper into its platform. Zilvinas Lesinskas, VP of Product at Omnisend, says these updates are built to let brands “connect with customers smarter” leveraging AI to reduce manual effort and boost the impact of campaigns. What’s New: Personalization, Automation & Trust Omnisend’s enhancements fall into three core areas: content personalization, AI-driven assistants, and SMS improvements combined with stronger reporting. Personalization at Scale The new Personalized Content suite (available to Pro users and as an add-on) includes: Viewed Product Recommendations that surface recently browsed items in emails, nudging shoppers back into the funnel. Past Purchases Recomm...

  Apromore has introduced Performance Insights Copilot , a new AI-driven assistant designed to help organizations get more from their process mining and analytics investments. By blending generative insights with deep process context, this copilot empowers business users and process analysts to rapidly uncover performance gaps, root causes, and improvement opportunities. Why This Addition Matters Many process mining platforms provide dashboards and metrics, but translating those into actionable strategies often requires expertise and manual effort. With Performance Insights Copilot, Apromore aims to bridge that gap by enabling conversational interaction, automated explanations, and contextual recommendations making performance insights more accessible across teams, not just to specialists. This reflects a broader trend: enterprises expect their analytics tools to not only report metrics but help users understand why those metrics behave as they do, and how to act. The copilot con...

  Cluster Reply has partnered with fintech company Riverty to roll out an AI-first omnichannel customer service platform , enabling Riverty to deliver efficient, empathetic service across voice, chat, and email in just 100 days. The platform consolidates all customer touchpoints into Microsoft Dynamics 365, integrates intelligent routing and context recognition, and is built to embed Microsoft Copilot Studio features. What the New Platform Includes Unified Customer Interface : All inquiries via telephone, chat, and email are funneled into a single workspace, giving service agents better visibility and reducing handoffs. Intelligent Routing & Automated Context Recognition : The system already supports features that automatically route requests and recognize context to speed up resolution. Microsoft Copilot Studio Integration : Planned voice and chatbot capabilities aim to handle simpler tasks automatically, letting human agents focus on nuanced or complex customer interactions...